With doomsday warnings keeping most of the world's shoppers at home, Beijingers nearly stampeded a Diesel jeans store in Shin Kong shopping mall Thursday to get a pair of Diesel's "Dirty Thirty" jeans. The limited release jeans, there are only 30,000 worldwide, were Diesel's "gift" to fans--they were sold for a mere 390 RMB (compared to a normal price tag of 1,000+ RMB). Customers were "screaming, shouting," and punching security officers to snatch the coveted denim, according to the Beijinger expat blog. Read more here.
Though the "Dirty Thirty" jeans are cheaper than the normally extravagant price tag, they're still out of the price range of most Chinese people. This microcosm of extravagant consumerism is rare, but it does give light to a small cadre of consumers who are unaffected in spite of the global financial crisis.
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